Abstractic user experience and empathy focused product design

I'm a user experience focused product designer, who's normally busy designing and building useful digital products.

Ricult

Connecting farmers with technology

Ricult is an agritech platform connecting farmers, mills and financial institutions through digital products that improve access to information, markets and financial services.

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Abstractic work to design a agritech platform connecting farmers, mills and financial institutions

YesPls

Crafting an e-commerce marketplace

YesPls is an e-commerce platform which follows a marketplace model at which third-party retailers and respected brands can market and sell their products through their services.

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Abstractic work to craft a complete e-commerce marketplace

Scubago

Designing for diving experiences

Scubago is a marketplace for diving enthusiasts with everything from liveaboards, resorts, centers and various diving activities to discover your next holiday experience.

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Abstractic work to build a marketplace for diving activities

Strategy and Approach

A great idea often starts by asking the right questions and later refine those answers to perfection through a lean execution and user experience design.

Design discovery helps to uncover opportunities, explore solutions and develop strategies

Design Discovery

Research and discovery

User journey with interactive and clickable low-fidelity prototypes

Experience Design

Interviews and empathy

A mobile first approach and responsive website design

Design Thinking

Ideation and problem solving

Experience design is an activity to understand how a user perceives a product

Concept Design

Prototyping and testing

I've had the pleasure to work with a few prominent brands and it has both been a challenge and a reward to fulfill their dreams and visions of better products.

  • Visit Sweden
  • Sime Darby
  • LiveAboard.com
  • IKEA
  • Adobe
  • Ingram Micro
  • Agoda
  • Nokia