I'm a creative product designer who loves to solve complex product problems with useful and simple design.
A bit about myself...
Hello I'm Richard (aka abstractic), a design technologist from Sweden with focus on user interaction, user experience and interface design.
Result driven
I’ve always been fascinated by qualitative data and how that can be used to measure design directions. It gives a competitive view of what users do and it is honestly fun to outperform previous achievements with new creative ideas.
Seeks challenges
I’ve had the pleasure to be involved in several interesting and challenging design projects. Both large extensive projects, which had a huge influence on a large organization, to minor projects that delights a tiny user's experience.
Design enthusiast
Design is my hobby and everything in my daily life gives me inspiration for design. I like simplicity and I admirer when I can see how user-driven design thinking was used for innovative, creative and smart solutions.
Problem solver
I have a passion for solving complex product problems with useful design. To see how assumptions, research and creative ideas can solve pain points, increase engagement and bring joy to a customer, is simply driving and motivating.

Product design is much more than typography, composition and color. Evaluating and understanding the user is the key to a design process.