I shape digital brands, products and experiences that represent you, your product, your company and your audience.
Design Discovery
Researching and understanding your target audience is key to any successful business. The first phase of a new project is to understand objectives of what a company aims to achieve, domain knowledge and a user's pain points.
Experience Design
A user centric design process minimizes your risk, improves feasibility and ensures that you're building the correct product at the right time. Understanding your users increases your chances to succeed with viability and retention.
Design Thinking
By questioning and challenging your ideas against empathy and value propositions from real users perspective and pain points, we can test, evaluate and refine assumptions and hypotheses into something desirable and viable.
Concept Design
By prototyping and testing what we set out to build, we can uncover flaws and collect valuable insights from real human observations at an early stage to guide, drive and shape your ideas into sustainable and tangible solutions.
Expertise and Capabilities
My experience and knowledge run over a wide spectrum of capabilities with everything from strategy, creativity and research.
A strategic approach
All products start with assumptions and hypotheses about a desired result, and by exploratory research to understand domain space, demographics and segmentation of a potential audience, we can identify problems and opportunities for our design direction.
Capabilities
- Design discovery
- Stakeholder interviews
- Exploratory research
- Competitive analysis
- Customer segmentation
- Market research
- Information architecture
- Service design
A human centric approach
To design and build the best products, we need to understand enough about the user's environment, challenges, pain points and their desires in using a product to guide us towards a creative solution.
Capabilities
- User Interviews
- Empathy mapping
- Value proposition
- Problem statement
- User experience design
- Card sorting
- Goal statement
- Persona
A creative approach
Behavioral data and known understanding around users can help ideate ideas, but we need to make our ideas tangible by prototyping design concepts and test any assumptions that might arise along the way.
Capabilities
- Prototyping
- Product design
- User interface design
- Heuristic evaluation
- User behavior analysis
- Interaction design
- Inclusive design
- Accessibility design
